KEY FOCUS AREAS AND RESULTS Key Initiatives Results Focus Area/Stakeholder Outcome Consumer: Empowering customers with access to Shariah-compliant solutions that meet their financial needs. Encouraging Homeownership: ✓ A preferential rate is offered to professionals in sectors such as healthcare, accounting, and engineering, as part of an exclusive programme designed to meet the financial needs of these key industries. ✓ Supported homeownership through the Syarikat Jaminan Kredit Perumahan Berhad (SJKP) home financing scheme, facilitating access to affordable housing options. ✓ Partnered with federal and state governments to advance homeownership initiatives through the Skim Perumahan Rakyat 1Malaysia (PR1MA), Perumahan Penjawat Awam Malaysia (PPAM), and Residensi Wilayah Madani programs. ✓ Formed strategic partnerships with property developers, real estate agents, and negotiators to enhance collaboration and drive business growth. Encouraging Homeownership: ✓ Achieved home financing disbursement of 9.3% y-o-y growth. ✓ SJKP achievement surpassed disbursement target by 113%. ✓ Acceptance of home financing via PR1MA, PPAM, and Residensi Wilayah Madani surpassed disbursement target by 226%. ✓ Referral schemes for real estate agents and negotiators surpassed set target by 118%. Enabling Access to Finance: ✓ Vehicle financing disbursements have seen a significant increase compared to 2023. This growth reflects the bank’s ability to better meet customer demand and strengthen its position in the automotive financing sector. ✓ Formed strategic partnerships with professional associations to enhance awareness of personal financing solutions. ✓ Collaborated with government agencies, GLCs, and private companies under the Employer Package programme to offer enhanced financing rates on personal financing, home financing, vehicle financing, and credit cards, facilitated through salary deductions and salary transfers. ✓ Launched a diverse range of campaigns, including the Personal Financing Mega Campaign, Bank Islam Bersama Warga Pendidik, Frontliners, Professionals, Hajj Pilgrimage, and the 41st Anniversary of Bank Islam. Enabling Access to Finance: ✓ Achieved vehicle financing disbursement of 29% y-o-y growth. ✓ Achieved personal financing disbursement of 22.5% y-o-y growth. ✓ 6% increase in personal financing and 5.5% increase in home financing from overall package employers. ✓ Launched the Bank Islam Mastercard Pay with Rewards programme in July 2024, the first of its kind in Malaysia and the Asia Pacific’s first Islamic bank allowing Credit Card-i holders to redeem points instantly for any purchases at any time, at millions of eligible Mastercard locations worldwide. ✓ The Mastercard Inspire was introduced as Bank Islam’s first credit card designed specifically for the youth and millennial demographic, launched in September 2024. ✓ Achieved 7.4% y-o-y growth in credit card portfolio. Bank Islam Malaysia Berhad ◆ Integrated Annual Report 2024 94 Business Review – Group Retail Banking
RkJQdWJsaXNoZXIy NDgzMzc=