Our digital innovation roadmap will see us expand our banking ecosystem beyond traditional channels, further catering to underserved segments and widening our customer base. OUR DIGITAL ROADMAP Digital Innovation Roadmap • Simplifying account creation and making banking accessible, especially to those in rural and underserved areas. • Providing users with the ability to understand their financial behaviours and the tools to improve their financial standing. • Driving satisfaction and loyalty through personalised recommendations. • Supporting the inclusion of gig workers into the mainstream financial sector. Banking Anywhere Imparting Financial Literacy Enabling Hyper-personalisation Serving the Gig Economy • Collaborating with Paynet and BNM to progress the country’s open finance agenda. Participate in Open Finance Bank Islam Malaysia Berhad ◆ Integrated Annual Report 2024 82 Placing Digital at the Core
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