OUR DIGITAL PRODUCT INNOVATIONS We continue to enhance the customer experience and promote financial inclusion through innovative digital product offerings, primarily led by our Be U by Bank Islam digital bank. Key initiatives include: A Shariah-compliant personal accident insurance product designed for gig workers and freelancers who lack traditional employerprovided benefits. It offers affordable pricing and digital accessibility, catering to underserved segments. A platform connecting gig workers with employers seeking short-term or freelance services, supporting income generation and savings for workers in this growing sector. A fully digital account opening process allows any MyKad holder aged 18 years or above to open their first bank account without going to a physical branch, further enhancing financial inclusion. A digital savings feature that allows customers to allocate funds for specific goals such as education, emergencies, or homeownership. Over 40% of Be U account holders actively use this feature to achieve their savings objectives. A tool that allows customers to track expenses, categorise spending, and set monthly budgets, helping them control their expenses and achieve better financial health. Users of this tool save three times more than non-users, demonstrating its effectiveness. A Shariah-compliant financing solution that provides financial support to individuals who lack access to traditional credit, including gig workers and small business owners. Digital Onboarding On the Job Personal Accident (PA) (MicroTakaful) Personalised Financial Management Be U Personal Financing-i Gig Marketplace Nest Accounts 79 w w w . b a n k i s l a m. c o m 01 02 03 04 MD&A – STRATEGIC REVIEW 05 06 07 08 09
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