Spearheading Product Innovation Deposit and Card Campaigns As part of our efforts to achieve sustainable growth, we introduced a series of innovative campaigns during the year that were tailored to both individual and SME segments, incorporating tiered rates and bespoke promotional strategies. Tabung Haji VISA Debit Card and Al-Awfar 2024 Campaign: RM135.9 million in deposits. i-Gain SME Campaign: RM110.3 million generated. i-Gain Individual Promo Rate Campaign: RM95.8 million achieved. ISIA 2.0 Campaign: RM661 million secured. Jom Tambah Derma Masjid/Surau: Enabled 543 mosques and suraus to accept cashless donation. Zakat QR code campaigns: Generated 1,696 QR codes in Penang and 300 in Johor for Amil Zakat. Bazaar Ramadan Kelantan Initiative: Provided 104 QR codes for business owners, promoting digital transactions. SME Smart Solutions Campaign: Launched on 15 December 2024 to support SMEs in adopting cashless payment systems. TDT Extra Campaign 2: A significant RM1.4 billion collected. TDT Extra Extend Campaign: RM140.8 million in deposits. Wafiyyah Plus Campaign: RM59.9 million generated. Wafiyyah Extra Campaign: RM211 million achieved. MaxCash Campaign 2: RM596.1 million collected. Al-Awfar My Family Campaign: RM26.6 million in investment. Bank Islam Malaysia Berhad ◆ Integrated Annual Report 2024 142 Sustainability Statement
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